We are seeking a highly motivated and results-driven Digital Marketing Specialist who will be responsible for developing and implementing effective online marketing strategies to promote services and the brand. He/She utilizes various digital channels to reach and engage with target audiences, increasing brand visibility, driving website traffic, and generating leads.
Responsibilities:
🟤 Development and implementation of digital marketing strategies aligned with business objectives;
🟤 Conducting market research to identify target audiences and competitors actions;
🟤 Creating engaging content for websites, blogs, social media, and email marketing;
🟤 Optimizing content and websites for search engines (SEO);
🟤 Support management of social media accounts, engage with followers, and analyze performance metrics;
🟤 Plan and execute paid advertising campaigns on various platforms;
🟤 Design and implement email marketing campaigns to nurture leads and maintain customer relationships;
🟤 Utilize analytics tools to track website performance, campaign effectiveness, and user behavior;
🟤 Optimize websites and landing pages for improved user experience and conversions (CRO);
🟤 Communicate with stakeholders.
Requirements and Skills:
🟤 Bachelor’s degree in marketing, communications, or a related field;
🟤 Proven experience (1+ years) in digital marketing, with a focus on performance marketing;
🟤 Proficiency in available digital marketing platforms (Linkedin, Twitter, Meta, Google);
🟤 Strong understanding of digital marketing strategies and concepts;
🟤 Proficiency in SEO techniques and tools to improve organic search rankings;
🟤 Experience in managing social media accounts and leveraging platforms for brand growth;
🟤 Ability to create and optimize engaging content for various digital channels;
🟤 Analytical mindset with the ability to track and interpret campaign performance data;
🟤 Familiarity with email marketing strategies and tools;
🟤 Basic design skills and proficiency in relevant software tools (e.g., Photoshop,).
🟤 Excellent communication and collaboration skills;
🟤 Good English allowing business communication (other European languages will be a plus);
🟤 Ability to work independently in identifying and resolving issues, concerns, and problems;
🟤 Ability to engage, build and maintain business relationships.